The Ghanaian government is set to launch its first local music streaming platform in November 2024, a major step forward for the country’s creative industry. Dr. Mahamudu Bawumia, the NPP flagbearer, recently announced this initiative during a meeting with local artists. The platform is expected to provide new revenue streams for creatives, empowering them to earn more from their work and contribute to the country’s digital economy.
As part of this development, the government is also introducing tax incentives and improved visa protocols for the creative industry. These policies aim to boost the sector by reducing operational costs and encouraging international collaborations.
The launch of this platform is anticipated to drive significant growth in the entertainment industry, potentially positioning Ghana as a hub for African music and culture. This move aligns with broader government efforts to leverage technology and innovation for economic transformation.